App ads will soon be eligible to appear on the YouTube homepage feed. A new bidding option and YouTube inventory were among the announcements for app marketers running Google App campaigns (formerly Universal App Campaigns). Google announced the updates at its I/O developer conference Wednesday. Target ROAS bidding. With Google’s target return on ad spend (tROAS) automated bidding, […]
Who are the major vendors? What should I be looking for? What are the costs? The proliferation of digital channels and devices can make it difficult for B2B marketers to accurately target prospects with the right messages, on the right devices, at the right times. Faced with these challenging market dynamics and increasing ROI pressure, […]
Uber Elevate, the aerial arm of rideshare service Uber, last week announced that it will start a fast food delivery by drone test service later this summer in San Diego. Delivery destinations won’t be houses or apartment buildings, however, but instead will be “designated safe landing zones,” according to reports. Those landing zones could include […]
Maximize your brand’s exposure with these easy-to-implement tactics. It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results. Whether you’re trying to sell a product on […]
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them […]
