Hey, remember how Facebook had to remove the ‘View as Public’ option on profiles last year due to a security flaw which had exposed some 50 million users to potential attack? You might not recall, it may have been overshadowed by the various other Facebook security concerns over the last year or so, but back in September, […]
Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of […]
In the past, media had no role in our health, transportation or infrastructure but technology has disrupted the boundary between media and non-media interactions. “But dad, I can’t live without them!” My daughter Judy and I were once again locked in the battle over screen time by now familiar to many of today’s parents and […]
Not sure how this one’s going to be received. While we all know YouTube as the king of online video – the place for movingimage content – the platform has this week announced that it will soon provide non-video advertisers with a new still image option that will appear within YouTube home feeds. Called Discovery Ads, the new option will use […]
How to develop content your target audience actually wants. In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have […]
