The transparency tool designed to give users more control over their data will be rolling out in the coming months. Facebook released an announcement Tuesday letting advertisers know that its coming “Clear History” tool — a feature that will allow users to disconnect their off-Facebook activity from their profile — may impact ad targeting, but will not […]
The ad targeting capability was a highly efficient tool for finding like-minded audiences once upon a time, but some marketers are seeing diminished outcomes. Facebook’s Lookalike Audiences have long been a favorite ad targeting tool for advertisers, allowing marketers to use Custom Audience lists to find like-minded users on the platform. Advertisers can select their […]
Users will be able to see all the native ads a company has run in the LinkedIn feed during the last six months. LinkedIn has launched an Ads tab for company Pages on its platform. Similar to Facebook’s Info & Ads tab for Pages, the LinkedIn Ads tab will list all the native Sponsored Content ads a company […]
Marketers report seeing noticeable problems as far back as last November when the platform suffered an outage days before Black Friday. Last November, three days before Black Friday, Facebook’s Ads Manager suffered an outage that left many advertisers unable to access campaigns, upload creative or download reports during the height of the online shopping season. Since then, […]
Everything you need for turning your social media channels into rich sources of additional user traffic. How good exactly is social media at generating referral traffic? Let’s look at the facts. As of 2019, there are 4.39 billion Internet users in the world. Facebook, the social media giant, has 2.32 billion — over half of that. There […]
