Ads. Podcasts. Guest blogging. Free consult calls. Email marketing. It’s easy to get overwhelmed by the sheer range of marketing choices. Paralyzed by indecision, some businesses adopt a ‘build it, and they will come’ approach. Others try to do all the strategies at once. They have no way of knowing which ones work and they can’t keep up with them […]
5 Blog Writing Tips To Help Market Your Business You’re wasting your time with your blog. At least you are if you’re not writing using the following tips. Your blog content should be about more than just listing keywords – it should serve value to your customers and get traffic to your site. In a perfect world, […]
Here’s how to get the creative juices flowing when it matters most. Being creative 24/7 can be hard, so it stands to reason that your marketing team is not going to be able spin up amazing campaigns every time on demand. Creative wells run dry and often it requires a refill before the ideas start flowing again. […]
Rising advertising costs means falling profits for the ecommerce advertisers. I have been a long-time fan of the ecommerce industry. As offline retailers were struggling to compete with online retailers, many large chains went out of business, and an increasing amount of consumer buying moved online. For a long time, ecommerce startups were printing money in what felt […]
The Carhartt hoodie that Laura Serghe bought two years ago looked phony. And then, what was supposed to be an Eastpak backpack, arrived recently with messy stitching and a label inside that peeled off easily. Both were bought from one place: Amazon, the world’s largest online retailer, whose rapid growth, particularly among third-party sellers, has […]
