The popular Michelin Guide first published over 100 years ago that gave French motorists suggested interesting destinations — thereby wearing out their Michelin tires along the way — is one of the earliest examples of great content marketing.Today content marketing has evolved and expanded far beyond print to include digital articles, videos, infographics, and more. Many financial […]
In March 2017, Condé Nast Traveler did something a little unusual in the social media universe. They played hard to get. Instead of courting new followers with clickbait and promo codes, the company required that interested people apply to get into their closed Facebook Group, focused on female travelers. To be considered for membership, applicants had to […]
As the year comes to a close, marketers have begun to wrap up their current campaigns and set their sights on the new year. And if 2018 has shown us anything, it’s that the rapid pace of advancements in marketing tools and strategies won’t slow down anytime soon. To keep pace, marketers need to know […]
Just a few years ago, you could get away with building a social media marketing strategy on the fly. As long as you were present, you were doing more than your competitors–right? Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at […]
It’s 2018 and we all have a pretty good understanding of social media and how it works, right? But what if I told you 96% of the people that discuss brands online do not follow those brands’ owned profiles. Or that people 55-64 are more than twice as likely to engage with branded content than […]
