10 Mistakes People Make When Starting a Digital Marketing Agency Focus on showing customers the value you bring to the table, gain their trust and make them see you’re the expert they need. Starting a new business comes with unique challenges, and those first years are essential to your long-term success and growth. If you’re starting a digital […]
Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point […]
Why Digital Marketing Agencies Fail At Selling Their Services Statista estimated in 2017 that there were 13,740 advertising agencies in the U.S. IBIS World put the number at 78,883 in 2020. While different definitions of what, exactly, constitutes a marketing and advertising agency contribute to the discrepancy between these and other estimates, one thing is clear: There are […]
Three Essential Digital Marketing Channels In 2020 To say 2020 has been a challenging time for marketing professionals would be an understatement. While some companies and industries are affected more than others, every marketer has needed to take a step back and reevaluate their marketing strategies to adapt to a suddenly changed landscape. Many companies […]
Tips On Leveraging Free Digital Marketing Resources To Step Up Your Marketing Game In today’s increasingly competitive small business market, it’s more important than ever that you understand your customers and competitors as well as the latest market trends. But for cash-strapped startups and small businesses, it can be too costly to invest in big-ticket […]
