The customer retention programs that you use should be made so that you can keep your customers around for many years to come. You are trying to create a simple way for people to come back to your company and feel like they are an important part of the company. You are investing in the […]
How do you get the most from your marketing team? The most productivity. The most team satisfaction. The most success overall, however you choose to define it. That’s all anyone managing a team wants, right? The answer starts with planning an effective performance management process. One that identifies your team’s goals, puts a plan in […]
Designing your company website can be a challenging proposition. You’ve got to juggle the expectations of many stakeholders, and you can often hit obstacles that prevent new ideas from emerging. I was the design manager for a large company website for nearly six years, and during that time, I found myself losing perspective of what […]
Someone has said, “A picture speaks a thousand words”. This fact was never more true for anyone else, but for graphic designers. Graphic design is a process of communicating with your target customer using tools like typography, photography and illustration. Common uses of graphic design can be found in corporate designs in the form of […]
Fifty percent of every buying decision is driven by emotion. Which, for anyone responsible for bringing a product to market, makes a recent Forrester Research survey a concern. It reported that 89% of the respondents felt no personal connection to the brands they buy. Simply put, the foundation of the marketing communications industry–the consumer’s emotional […]
