“Marketing is too important to be left to the marketing department.” – David Packard, co-founder, Hewlett-Packard If you ask 20 business leaders to define marketing, you’ll probably get 20 different answers. Why is marketing so hard to pin down? Probably because most marketers don’t understand it themselves. They spend their careers locked in a narrow […]
Opinions expressed by Entrepreneur contributors are their own. When it comes to formulating your marketing message, it is imperative to be clear, concise and thoughtful to make the largest impact. If you sway the other way by providing too much information in a complicated manner, your message may get lost. For instance, in “When Three Charms but […]
Opinions expressed by Entrepreneur contributors are their own. Marketing is the lifeblood of any startup – without it, the company will be sure to sink. So for entrepreneurs looking to boost their productivity with simple tricks, I set out to find answers. I recently asked some of the smartest and most experienced marketing people I know for […]
Apple recently announced that it was intentionally slowing down older iPhone models in order to preserve battery life. This had been a long-standing conspiracy theory floating around the internet. Apple lowered its battery replacement fee to $29 in response. However, many people have found it difficult to get Apple to change their batteries. We went to an Apple […]
Google CEO Sundar PichaiJustin Sullivan/Getty Images Google’s revenue was slightly stronger than expected during Q1. The fees Google pays to partner web sites, known as TAC, continued to increase as a percentage of revenue. Analysts on the conference call focused on regulatory risks and spending. Google-parent company Alphabet topped Wall Street targets with 23% revenue growth […]
