Four Factors To Ensure Business Continuity Through The COVID-19 Crisis Businesses should approach the challenge from two different dimensions: mitigate the current impact of the problem, and prepare for the next stage of it. As entrepreneurs, when it comes to tackling the effects of the COVID-19 crisis on our businesses, we should approach the challenge […]
How to Build a Resilient Business: Lessons From the Last Pandemic. What economics lessons can we learn from the 1918 pandemic, and what are successful businesses doing to survive the 2020 pandemic? The difference between businesses that are able to weather the challenges of COVID-19 and those that will be caught permanently in its economical […]
The Secret Ingredient for Good Crisis Communication. How do the best leaders show up during tough times? They lead with empathy. Covid-19 has put a spotlight on how leaders communicate with their employees, customers, and communities during unprecedented times. From reporting the latest updates on national television to issuing brand statements on social media, we’re seeing leaders […]
Top Tips to Maximize Crisis Marketing for Your Company In times of social and economical crisis, it is understandable for companies to have an initial reaction to pause or postpone marketing, reining back on all deemed areas of expense. This is often the human reaction to changing circumstances. And in most cases, this is not an […]
Advice For Funded Small Businesses And Those Seeking Funding “Spend every dollar as if it were your last.” This is a quote from Sequoia Capital, a leading venture capital firm in Silicon Valley. No, this was not a quote from yesterday but from 2008 when we entered what would be called the “Great Recession.” While the […]
