How to Avoid Social Media “Pods” and Still Build an Audience There are better ways to grow your following. In the last several years, social media “pods” have become a popular strategy to get more attention and engagement through a social media channel’s algorithms. Although many pods involve people who already know each other, it’s also possible […]
Telling Your Startup Story: 4 Expert Tips to Create the Perfect Investor Pitch for Your New Business Your pitch has to persuade people that your startup is going to be successful, but also that you’re the one who will take it there. When it comes to pitching, the odds often seem stacked against startups. Investors reportedly […]
15 Awesome Examples of Social Media Marketing The best social media campaigns have one thing in common – they engage people. Here are 15 outstanding examples of campaigns that did just that. The best social media campaigns all have one thing in common: They engage people and make them talk. Social media can be used to inspire, […]
What do writers gain – and lose – when they eschew social media? You won’t find Maggie O’Farrell, Women’s Prize winner, on Twitter. Perhaps she’s on to something Author Maggie O’Farrell is a social media refusenik who has the confidence to let her work speak for itself. Photograph: Martina Bocchio/Awakening/Alamy Stock Photo last week, when […]
