A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform. According to data shared with Mobile Marketer, from analytics firm InfluencerDB, engagement rates for sponsored and organic posts are nearing all-time lows. Engagement is measured by comparing the average number of likes on each Instagram post to the […]
Instagram is the hot social platform of the moment, with more and more brands flocking to the platform to tap into the rising use of Stories and to pre-empt the platform’s greater shift into eCommerce. But could that influx already be impacting overall Instagram engagement? I mean, that probably makes sense. In late 2017, Instagram reported […]
When it comes to businesses and social media engagement, make sure your account is a dinner party, not a soapbox. Engagement has become the No. 1 goal across every social media platform, because honest engagement equals return customers and better rankings. And while it’s easy to create an account, the challenge lies in creating an active, engaged […]
