7 Biggest Social Media Sites in 2020 All social media networks are not created equally. While Instagram might be a powerhouse for one brand, it’ll do nothing for another – and while one business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn. With that in mind, how do you choose […]
Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
6 Tools You Need to Boost Sales on Social Media The right combination will make social selling a lot easier. Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes […]
Short-Form Video Take a Bigger Chunk of Marketing Spend Brands constantly try to guess what’s next in marketing. It makes the most sense to meet consumers where they are — on their phones watching videos. The online video climate has developed considerably, even in the past couple years. For businesses looking to adopt internet video content — […]
Instagram Drops IGTV Button Due to Lack of Use Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still […]
