The rise of social media marketing The use of social media is growing at an exponential rate globally and Pakistan is no exception. In fact, in Pakistan, the requirements for social media usage are near perfect. About 65 per cent of our population is under 35 years and 50pc is under 22 years. This means […]
Facebook leans red, TikTok trends blue, and YouTube is a swing state: Here’s how social media usage is linked to the 2020 election Social media is well established as a major factor in American politics, but how voter preferences align with different platforms is less understood. Preferred social media platforms and how one uses them […]
Social media marketing tips for every platform There are more than 3 billion social media users, and it is one of the most effective channels for businesses to get significant leads and increase sales. If you know how to exploit your social media channel correctly, there could be no better marketing opportunity around. To increase […]
Why are some brands still failing to recognise the power of social media? I’m sure most of you would have heard about PureGym’s Luton and Dunstable site publishing an unforgiveable racist Facebook post during Black History Month. While I won’t dwell on the offensive details, it raises an important point: there are still brands out there that […]
How Entrepreneurs Can Harness The Power of Social Media for Good Technology doesn’t harm, but your uneducated relationship with tech does. Here is how entrepreneurs can use social media to their advantage. “Is there a problem and what is the problem?” a narrator asks his subjects, as they stare off into the distance against an […]
