The Evolution of Search Result Previews, Google explains the guiding principles behind search result previews that took the results page from 10 blue links to where we are today. This was explained by Phiroze Parakh, software engineer at Google, at Google’s Webmaster Conference last November. Google recently uploaded a batch of videos from the conference, […]
For developments in 2020 here is your SEO Strategy Going into 2010, Rand Fishkin at MOZ predicted that over the course of the decade, Google queries would drive less and less traffic. Sure enough, Google introduced featured snippets around the middle of the decade. Featured snippets have ushered the rise of “zero click” searches, which is what […]
What are Featured Snippets? Over the years, Google has been adding more and more information to the search results, aside from the Adwords and organic search results, in order to enhance the search experience. The Featured Snippets are a format which is supposed to provide users with a concise, direct answer to their questions – […]
