5 Ways To Manage Stress Without Blowing Your Budget Shot of stressed business woman working from home on laptop looking worried, tired and overwhelmed.GETTY If you live in the United States (or really anywhere) right now, you’re probably pretty preoccupied by the current presidential election. As of this writing, there still isn’t a definitive winner […]
4 Ways To Maximize Your Social Video Ads With the right tools and a focus on optimization, you can have more mileage out of your social video ads.GETTY Social video mashes together two unquestionably powerful marketing tactics. As entrepreneurs calibrate their 2021 marketing budgets, the real question is how to maximize their social video ads. A […]
How To Turn Your Art Into A Business (Transitioning from someone who creates art to someone who sells his or her art for profit can be difficult. As David Deeds, Schulze Professor of Entrepreneurship at University of St. Thomas, wrote in “To Turn Your Art Into a Business, Learn to Manage Your Time,” you may […]
Refocus Your Social Media Efforts During The Pandemic Many marketing executives, social media managers, and business executives have been struggling to adapt their marketing and branding efforts so their social media content remains relevant and appropriate during the pandemic. In a previous article, I addressed how you can use social media to communicate during a time of […]
Keep The Faith In Small Business Let’s slow the roll on the demise of small business. The “death of Main Street” theme is provocative. But it’s also a seriously flawed overreaction to the impact of Covid-19, ignoring recent evidence and decades of experience. According to the U.S. Bureau of Labor Statistics, the number of business closings peaked […]
