Why Good Ethics Are Now Big Business—And How To Embrace Them Was 2020 the year that “purpose” went mainstream? It’s been an increasingly popular buzzword in big business for a few years now, following on from sustainability, ethics and, before that, Corporate Social Responsibility, but all have suffered from the same problem: a strong whiff […]
Digital Marketing Tactics All Businesses Should Use If you’re a business owner, people have probably been talking to you about digital marketing for ages — whether it’s a well-meaning friend or an ad agency on the prowl, you’ve heard endless suggestions on everything from SEO to PPC and every other three-letter acronym. And all that […]
What Digital Marketing Will Look Like Once The Cookie Is Dead For one week back in January, the biggest marketing story of the year was Google’s decision to give third-party cookies the boot: By 2022, the company announced, it would join Safari and Firefox and block third-party cookies in Chrome. The Association for National Advertisers […]
How To Retain Your First Startup Product Users Proving that the product can provide consistent value to the customer is as important as attracting the customer. Here are three customer retention tips that will help you launch a product designed to attract and keep the customer.GETTY At the idea stage, most founders are focused on building […]
Free Tech For Black Founders Initiative Saves Startup Aiming To Help Small Businesses Peep Connect cofounder and CEO Valentine OsakwePEEP CONNECT Out of the economic and social impact of the coronavirus pandemic, young Black founders Valentine Osakwe and Zerryn Gines found opportunity. The team launched Peep Connect, a customer insight and analytics platform for small […]
