The New SEO Rules For 2020: It’s No Longer About The Backlinks SEO is one of those things no one wants to do. It requires patience, a lot of money and unmatched creativity — all things that are tough to come by in today’s society. SEO is the smart person’s game. It’s a classic tortoise-and-hare […]
5 Decisions That Will Increase Your Chances Of Building A Successful Startup Turning an idea into a valuable solution that makes a difference is a feeling that is worth every sleepless night, but how many of those nights are you willing to take before calling it a night? These five tips will help you build your […]
Digital Marketing Is Like Baseball; Mostly The Catching Part I love digital marketing. I’ve been a digital marketer for 25 years, since 1995. But I hate what’s going on in digital marketing today. Advertisers are wasting billions of dollars doing digital marketing incorrectly. I’ve written about this elsewhere [1, 2] so I won’t belabor the point […]
TikTok Reportedly Considering Instagram Billionaire Kevin Systrom For Vacant CEO Role Instagram co-founder Kevin Systrom is interviewed live on stage during the 2019 SXSW Conference and Festival at the Austin Convention Center on March 11, 2019 in Austin, Texas. (Photo by Jim Bennett/WireImage)WIREIMAGE As TikTok and Oracle ORCL -0.7% work out an acquisition deal, the social media company is also […]
Why Digital Marketing Agencies Fail At Selling Their Services Statista estimated in 2017 that there were 13,740 advertising agencies in the U.S. IBIS World put the number at 78,883 in 2020. While different definitions of what, exactly, constitutes a marketing and advertising agency contribute to the discrepancy between these and other estimates, one thing is clear: There are […]
