How To Leverage Pinterest For Your Business’s Marketing Plans. Social media site Pinterest recently rolled out a marketing campaign called “Shop the Look,” which demonstrates the kind of reach that the site has in terms of monetizing its users. Businesses should take notice of the campaign and consider using Pinterest to reach consumers that are […]
The Future Is Bright For Cloud Based Business Planning. I was in the airport this last week when somewhere in the background I could hear a song from back in the 70s that I hadn’t heard in years: “I Can See Clearly Now” by Johnny Nash. I’ve been humming it for days. Here’s what Johnny Nash has […]
Why Customer Stories Are More Valuable Than Marketing Alone. Let me ask you a question that may seem silly at first glance: do you know why your customers are important? Go beyond the obvious answer. Of course your company wouldn’t survive without customers buying your products or services. But your customers are more than just […]
The End Of Management As We Know It. The changing nature of work will include a major shift in the prevalence and role of managers GETTY No career is likely to change more in the years ahead than management. A decade from now it won’t be recognizable. Most managers understand this, and a new survey […]
The Antidote To The Amazon Squeeze Of Small Businesses. As someone who runs a digital marketing agency, I see first hand what a tough climate it is for retailers. Everyone is constantly talking about how Amazon is killing the competition – big and small. And frankly, it can be intimidating for any business owner when headlines highlight […]
