Five Strategies For Starting A Business With Limited Resources Many people have ideas for businesses, but they have no idea where to begin or think they need a lot of resources up front to start out. While having additional resources is beneficial, it is not a must to have a pot of gold when embarking […]
2021 B2B Marketing Planning In The Age Of Covid Many companies seemed to fall in one of two camps when the coronavirus pandemic started: They either hunkered down, pausing all marketing activities to “wait out” lockdown or went “all in” on customer acquisition to make up for potential losses. Turns out, the “all or nothing” […]
Eight Digital Marketing Lessons We Can Learn From Tesla The Covid-19 pandemic has led brands in many industries to rethink, adapt or double down on their strategies for survival and growth. During such times, it’s often helpful to look at the tactics used by other successful companies. One brand that I think is worth studying […]
The K-Shaped Recovery For Brands: Here’s What Will Separate Winners From Losers The ongoing pandemic has set the stage for what many people are calling a “K-shaped recovery” in which there are clear winners and losers — not just at the individual level, but at the corporate level as well. According to Investopedia, “a K-shaped recovery […]
Tax Write-Offs: The Beauty Of Being A Business Owner The tax code broadly applies to two types of individuals: W-2 wage earners (employees) and business owners. When you are a business owner, you qualify for more tax write-offs based on the investments your business makes throughout the year. Why is that? The tax code favors […]
