Why Having A Digital Marketing Strategy Can Help Retailers Boost Sales During A Crisis In the past, there was the brick-and-mortar approach through which retailers reached success by giving people a reason to visit the shop: compelling experiences paired with live events and special premium services in-store. This strategy was effective in attracting more visitors […]
COVID-19’s impact on remote work-life: Top 5 advantages and disadvantages A new report from entertainment technology company FunCorp takes a hard look at the dramatic differences the COVID-19 crisis imposed on the enterprise, both good and bad. Coping with the new normal—of working from home, physically isolating from colleagues, and maneuvering the necessary technologies dictated […]
Five Lessons About Dealing With A Business Crisis There is a great quote often attributed to the famous biologist Charles Darwin that states: “It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is most adaptable to change.” For the more modern version of this, we have the scene in the […]
Best Practices for Marketing During and After COVID-19 Marketers need to proceed with caution and empathy. A global crisis can either paralyze a marketing team or galvanize it to thrive. In the wake of the COVID-19 pandemic, that’s exactly what we’re seeing: some companies are cutting back on marketing (in some instances, laying off the entire marketing […]
7 Financial Lessons the Crisis Will Teach Us And how we can use those lessons to be smarter moving forward. The text messages, DMs, and emails rapidly arrived, all of them expressing a similar concern: My finances are in trouble. In seemingly just a few weeks’ time, our world was turned upside down. A public […]
