A Big Startup Mistake: Hiring The Wrong Head Of Marketing Talk to young, aspiring marketers and many will glamorize working at startups—no bureaucracy, rapid-fire decision making, fun-and-games type of environment. In contrast, many will disparage large firms—slow, bureaucratic, pain-inducing decision-making processes. Yes, you can move faster in a smaller organization but there are a number […]
Top 5 Things You Need to Know Now in Hotel Digital Marketing: July Edition As hoteliers plan their Q3 marketing strategy, it’s important to keep a pulse on the evolving digital landscape to make a greater impact on performance. This month, Google announced updates to Google Image results, Twitter tests audio tweets, and CTV ads […]
Investors are browsing for Chromium startups A few months ago, we declared that “browsers are interesting again,” thanks to increased competition among the major players. Now, as more startups are getting onboard, things are getting downright exciting. A small but growing number of projects are building web browsers with a more specific type of user in […]
Google My Business Impressions Down 59% An analysis of COVID-19’s impact on local search finds Google My Business experienced a sharp performance drop. A study from Reputation.com of over 80,000 US listings finds that impressions are down an average of 59% across all verticals. However, there are signs that performance will turn around sooner than […]
