Too many startup leaders deny the difference quality marketing makes and what they can afford. Whip-smart brand positioning drives revenues for enterprises from Apple to Zappos. But for growing organizations, cutting-edge marketing can feel like a luxury. The Small Business Association suggests companies budget 7 to 8 percent of revenues for promotion, yet the average small business allocates just 1 […]
7 Ways to Make Organic & Paid Search Work Together Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align them. In some organizations, PPC and SEO are done by […]
Google’s Mueller Discusses Site Demotions, a publisher with a long list of reasons why their site may have been demoted asked why the site was demoted in Google search results. John Mueller explained why the issues the publisher suspected weren’t necessarily the reason why the site was demoted. Why is My Site Demoted? The question […]
Google Discover: An Image Could Be Worth 1,000 Clicks Google Discover has been visible on the homepage of Search since September 2018. It’s also available in the Google App, on Android and when you swipe right on the home screen of some devices. Reporting of Discover traffic only became available within the Google Search Console 6 months after launch. […]
11 tips for using Google Classroom to avoid COVID-19 11 tips for using Google Classroom to avoid COVID-19, Many of the international schools that have closed already due to Coronavirus have opted to use Google Classroom to teach remotely. Here they give their top tips. With many schools preparing for closure as part of COVID-19 prevention […]
