As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, cofounder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, […]
If you are on the internet, you are likely to have a social media account as well! That is how spectacular the rise has been with regard to the use of social networking platforms by users around the globe. Whether it is individuals, professionals or businesses, most have a significant presence on social media sites. In fact, […]
and Showed Netflix Why The Streaming Wars Are Just Getting Started ‘The Morning Show’ may not be a hit with critics, but it’s winning both fans and award nominations. There have been plenty of critics who panned Apple’s new streaming service, TV+. Of course, this started long before anyone had any idea what might actually appear on […]
Google Maps says it’s rolling out the best features from Waze. But here’s why Waze is still better. On almost every long family trip for the past six or seven years, I’ve used two map applications the whole way, toggling back and forth: Google Maps and Waze. This year, for Thanksgiving, I was excited to be able to use […]
It’s such a tempting term, but please beware. There’s very little that’s private about it. Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Humans are dreamers. That’s why we get into so much trouble. We dream of a perfect life and even when we get […]
