Tag: Google

Google Review Stars Drop

On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened. Across our daily MozCast tracking set, we measured a drop […]

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Why SEO Isn’t Enough

It is now increasingly important to combine a mixture of paid and organic search into campaigns, including deep-click navigation. It’s not in Google’s interest financially to focus on building out organic search, although the company does support SEO through the ability to search for airline flights, hotels, restaurants and other locations on its search engine. […]

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How to Ranking Keywords Using This Simple Hack

When I started doing SEO on NeilPatel.com I used this advanced formula to rank for 477,000 keywords. Over time, my traffic started to flatline and I wasn’t ranking for many more keywords, even though I was continually creating more content. But then I figured out a simple hack that took me from 477,000 keywords to 636,363 keywords […]

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Google plans to give you more control over

Google plans to give you more control over ‘Hey Google’ sensitivity “Hey Google, what’s the weather like?” “OKAY Google, what’s the weather like?” “YO GOOGLE ARE YOU LISTENING?” If you’ve ever had a similarly one-sided conversation with the Google Assistant, you might appreciate an upcoming update. In a blog post detailing privacy changes to the […]

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