Google reportedly reached a settlement with the FTC today. Google will allegedly pay between $150 and $200 million to end the FTC investigation into whether YouTube violated a children’s privacy law, Politico reported this afternoon. The FTC reportedly voted along party lines (3-2) to approve the settlement, which will now be reviewed by the Justice Department. The […]
With the many changes, Google applies with recent broad core algorithm updates, it’s getting more difficult to rank using spammy tactics. It’s a no-brainer that people should wear white hats and ditch the black hats. Yes, Google’s algorithm is stricter now. If you want to rank, you should follow Google’s guidelines and stick with it. […]
LinkedIn upgrades campaign manager with 3 new objectives Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. If you don’t recall, LinkedIn first introduced a new integration with Google Campaign Manager back in October of 2018. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given […]
The facts: Google started an invitation-only test of a social networking app that aims to bring people together in the real world — not just digitally — based on their activities and interests, Gizmodo reported. The app, called Shoelace, provides suggestions every day on nearby happenings, such as free comedy shows or pick-up soccer games, that give […]
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. […]
