With the many changes, Google applies with recent broad core algorithm updates, it’s getting more difficult to rank using spammy tactics. It’s a no-brainer that people should wear white hats and ditch the black hats. Yes, Google’s algorithm is stricter now. If you want to rank, you should follow Google’s guidelines and stick with it. […]
LinkedIn upgrades campaign manager with 3 new objectives Yesterday, LinkedIn announced three new ad objectives as options in Campaign Manager: brand awareness, website conversions and job applicants. If you don’t recall, LinkedIn first introduced a new integration with Google Campaign Manager back in October of 2018. This integration allows marketers to better manage their LinkedIn ad performance alongside all their other campaigns. Given […]
The facts: Google started an invitation-only test of a social networking app that aims to bring people together in the real world — not just digitally — based on their activities and interests, Gizmodo reported. The app, called Shoelace, provides suggestions every day on nearby happenings, such as free comedy shows or pick-up soccer games, that give […]
Important changes are happening at Google and, in a world where marketing and algorithms intersect, those changes are largely happening under the radar. The future of search looks like it will have considerably less search in it, and this isn’t just about the end of the 10 blue links, but about much more fundamental changes. […]
Our job as search marketers is to make the brands we service – whether in-house or at an agency – discoverable. And then, ideally, turn that discoverability into leads. But how exactly can this be done on today’s competitive search landscape? On June 26, I moderated a sponsored SEJ ThinkTank webinar presented by Garrett Mehrguth, CEO and […]
