AppsFlyer also says that app-install fraud is 30 percent across the industry. The top sites and networks for mobile app installs are, in order, Facebook, Google, Apple (Search Ads), Snap and Twitter. This changes somewhat by app category and geography but this is the hierarchy in North America according to the latest AppsFlyer Performance Index (registration required). […]
Maximize your brand’s exposure with these easy-to-implement tactics. It’s no secret that Google is one of the most important tools in your marketing arsenal. With an average of over 3.5 billion searches conducted each day (according to Internet Live Stats), there are a lot of eyeballs glued to Google’s search results. Whether you’re trying to sell a product on […]
Two of the more commonly used cloud storage services for personal use are Google Drive and Dropbox. Both cloud services are simple to set up and use reliably. Either one can be a suitable choice for storing personal files using free or paid plans. That said, Google Drive, despite long-festering promises by Google to provide a non-browser-based […]
Do you really need to pay a fortune to find the best SEO & PPC keywords for your business? If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them […]
Customers have grown used to searching for exactly what they want. Here’s how to help your brand show up in search results at every step in the customer journey. Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of […]
