Disney Dominates, but These Startups May Be the Future The Animaze film festival featured fascinating alternatives to the corporate giant’s animation factory model. For decades, Disney has dominated the $270 billion market for animated content, especially for feature films. There are other big animation studios–DreamWorks and Sony come to mind–but they tend to be Disney imitators rather than innovators. Well, it turns […]
4 Non-Traditional ways that wins customers While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience. Content marketing is a smart strategy to grow your business. And as more businesses are embracing creating original content as a means to connect with the customers they want […]
Don’t Hire a Marketer Until You’ve Asked this Question If the answer isn’t an enthusiastic “YES!”, think twice or even thrice before hiring that marketer. For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because […]
Here’s a better way to Set Goals Goals are vital to business and life. Are you setting them correctly? In his book, Elevate: Push Beyond Your Limits and Unlock Success in Yourself and Others, (Ignite Reads, 2019), CEO and entrepreneur Robert Glazer provides a blueprint to help readers build their capacity, achieve their goals and inspire […]
This Goal Help Your Team Deliver Results Create a process where goals are frequently discussed, ambitious, specific, and transparent. Leaders are responsible for setting and managing goals for their teams. For most people, this means following a well-established process of designing SMART goals that are specific, measurable, achievable, realistic, and time-bound. This approach has been used by […]
