Influencers are those individuals who have essentially established credibility in a specific area or industry GETTY Chances are even if you don’t “follow” a social media influencer or even totally understand what they do you’re likely to understand the concept. Influencers are those individuals who have essentially established credibility in a specific area or industry. To be […]
4 Powerful Strategies to Grow Your Audience in 2020 Social media is still a very viable business channel when executed well. Whatever your 2020 business resolutions are, an expanded social media audience can certainly help. Not only can more followers increase the likelihood of sales conversions (which means less money needed for ad spend), but a highly engaged audience connotes […]
Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]
Technical Training Can Help to Improve Your SEO Improve your SEO strategy by getting technical. Traffic is crucial to any online business. You can rely on your paid marketing efforts or leaning into a variety of social channels, but if you aren’t capitalizing on organic traffic, you’re missing out on a huge opportunity. Organic search […]
4 Link-Building Ideas to Boost Your SEO Don’t resort to spammy backlinking strategies. Links can be one of the biggest influencers of your SEO, but unfortunately, link building isn’t always in your control. As a marketer, I have clients constantly asking me if buying links or listing their services on online directories is worth their time. The answer I […]
