A recent study shows that Instagram influencers are getting hit hard by the reported decline in engagement across the platform. According to data shared with Mobile Marketer, from analytics firm InfluencerDB, engagement rates for sponsored and organic posts are nearing all-time lows. Engagement is measured by comparing the average number of likes on each Instagram post to the […]
Bullying is one of the most critical issues in society, particularly among the younger and more impressionable, who are also the most prominent users of social media. That’s why its good to see Instagram implementing more measures to protect its users, adding in new anti-bullying tools this week to advance its efforts. Here’s what’s been announced. First off, […]
Instagram is the hot social platform of the moment, with more and more brands flocking to the platform to tap into the rising use of Stories and to pre-empt the platform’s greater shift into eCommerce. But could that influx already be impacting overall Instagram engagement? I mean, that probably makes sense. In late 2017, Instagram reported […]
In the past few years, the “verified” tick badge has become very popular on social media platforms. Instagram is one of them. Only some celebrities, public figures, brands, and agencies have this badge of validation. But now, anyone can apply for a blue badge. If you’re wondering how to get your digital marketing agency verified on Instagram, then […]
Instagram has officially announced the launch of its new Branded Content Ads option, which will provide additional ways for businesses to maximize their on-platform influencer partnerships. As explained by Instagram: “Starting today, we’re introducing the ability for advertisers to promote creators’ organic branded content posts as feed ads. 68% of people say they come to Instagram to […]
