Facebook Used to Be an Essential Marketing Tool An Inc. survey of small-business owners illuminated discontent over data privacy, increasing ad costs, and flagging returns. In 2013, AHS Consulting founder Amna Shah started boosting her business’s presence on Facebook. She and her employees worked to build out a page with information about the Chattanooga, Tennessee-based company, […]
6 Tools You Need to Boost Sales on Social Media The right combination will make social selling a lot easier. Social media channels are great for building brand recognition, improving your reputation, and increasing awareness of your products or services. But social selling, the term used for actually closing a sale on social media, takes […]
7 Social Media Conferences You Need to Attend 2020 New decade, new things to learn. Increase your skillset and get ahead of what’s coming in social at one of these essential industry events across North America. Social media is an essential marketing tool every brand has spent a lot of time–and company resources–investing in during the […]
Instagram Drops IGTV Button Due to Lack of Use Instagram is dropping the IGTV app from its home screen, saying very few users have been clicking on it. Users are primarily accessing IGTV content through links from the main feed, as well as the Explore feed and directly from creators’ profiles. IGTV videos can still […]
Twitter Users Can Now React to Direct Messages With Emojis Twitter’s latest feature draws inspriation from Instagram and Facebook, giving users the ability to react to direct messages with a simple emoji. Now, if users would prefer not to type out a reply, they can react to other people’s DMs with an appropriate emoji. This […]
