How to Know When to Mention Covid-19 in Your Marketing, Sometimes it’s better not to do anything than to be perceived as capitalizing on the misfortune of others. File this column under: “Things that should never have to be written but unfortunately there is no choice.” If I had a dime for every coronavirus email or text I […]
7 Ways to Make Organic & Paid Search Work Together Paid and organic search both rely on search engine results pages to attract clicks and traffic to our websites. Often we target the same audiences with both channels and within them find ways to align them. In some organizations, PPC and SEO are done by […]
To Drive Traffic and Clicks 11 Headline Tips Wondering a way to write a headline that drives traffic and clicks? The best headlines are: Extremely relevant to the content Contain a keyword Generate interests There’s lots of area to be inventive and demonstrate price, right off the bat. While there’s no precise science to writing a headline, there are helpful headline writing tips that may assist you prepare good headlines. Discover eleven ways in […]
8 Helpful Tips to Choose the Right Keywords to Optimize For Keyword research and targeting have been around as long as SEO. We all do it at some level. While context and quality of content are what really matter, we have to at some level determine what keywords or topics we want to be well-positioned for. […]
SEO Explained In 8 Simple: Let’s Clear The Confusion When I initiate a conversation about search engine optimization (SEO), some prospects assume it’s magic. This is likely due to the endless noise among hack digital marketing agencies. SEO isn’t magic. It’s a strategic formula that involves technical website bits, keywords and valuable content — the […]
