How to get a strong content creation strategy Content marketing has a higher chance of success when a company has built a plan around it. Many companies do not have a content creation strategy. A company’s content marketing efforts without a strategy is like shooting arrows in the dark. Steps For Creating A Content Strategy […]
Create KPIs to Reflect Strategic Priorities “What do you think of our scorecard?” asked Phil (not his real name), the CEO of the main roads department of a large Australian state. Phil had emailed me his organization’s scorecard of 29 key performance indicators (KPIs) to review ahead of a workshop I was to run for […]
Social listening is one of the hottest trends in digital marketing right now – just look at this tweet during Social Media Week LA: (if you’re curious, the first theme was authenticity) Yet at the same time, as is always the case with buzzwords, there’s also a lot of mistrust and misconceptions around the process. What is social […]
