When starting out a digital marketing program, you might not yet have a lot of internal data that helps you understand your target consumer. You might also have smaller budgets that do not allow for a large amount of audience research. So do you start throwing darts with your marketing? No way. It is critical […]
If you haven’t heard of all the following LinkedIn apps, don’t be surprised: They’re not all common knowledge. But now that you know they’re there, it’s time to take advantage of their power. The following excerpt is from Ted Prodromou’s book Ultimate Guide to LinkedIn for Business. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound As the world […]
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than 575 million members. Along the way, it’s […]
If you’re on LinkedIn, there’s a good chance you’re guilty of (at least) one of the mistakes listed below. We talked to LinkedIn career expert Blair Decembrele about how to avoid them. For example, if you’re job-hunting, be sure to alert recruiters that you’re open to new roles. Your current employer won’t find out. LinkedIn can […]
