How to Use Heatmaps to Take Your SEO Strategy to the Next Level Heatmaps are an essential tool for helping marketers understand how users interact with a website. Here are nine tips on how to use heatmaps to boost SEO. Heatmaps have been a mainstay of the digital marketing scene for a while now. They’re […]
What COVID-19 Means for Ecommerce Startups. A firsthand account of how supply chain disruptions are just the beginning. A lot of small businesses have been affected by the COVID-19 pandemic and its global spread. I wanted to give a firsthand account of how this situation has personally impacted my company and those I work with, […]
3 Tricks for Getting More Email Clicks. Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. […]
Startup Tracks if Social Distancing Work. Using data from its security systems, one company attempts to track the flattening of the curve nationwide via a Social Distancing Index. Here’s a curious way to assess whether the shelter-in-place ordinances are flattening the curve, as its known, of Covid-19 cases: checking the activity of cloud-based building locks. That’s what Openpath, […]
5 Tips to Forge During the COVID-19 Crisis. The strategy and tactics you establish now will define how you interact with customers in the future. Andy Bailey, an Entrepreneurs’ Organization (EO) member in Nashville, is an author, CEO and head coach of business coaching firm Petra Coach, who serves in an advisory role on the Gazelles Council, leaders of […]
