As a strategy and leadership coach, I spend a lot of time with CEOs and leadership teams developing their strategy and planning for the company’s future. Long term success doesn’t happen without a clear market positioning and roadmap for implementing key activities to drive success. However, all of that work can be undermined by a lack of core management skills on […]
If you are stressing about an aspect of your work, you may be negatively impacting your productivity. Perhaps you need support with a project’s deliverables or how to manage a coworker. You can’t fix or solve everything on your own. It is okay to ask for help. However, do not assume other people know you […]
Being upfront with customers about pricing will create a customer for life. Every January, I go to the Consumer Electronics Show (CES) in Las Vegas. CES is a cavalcade of “what’s next” in consumer electronics, from televisions to smart refrigerators. And robots. Lots of robots. Some of which are really creepy. With how expensive hotels tend to be during this […]
Accepting these hard truths will help you create better, more effective ad campaigns. Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect […]
Three tips for crafting the perfect moniker for your business. You have a great idea for a company. You’ve nailed your business plan. Now comes the hard part. What do you call it? There are several ways to do it. You can hire a branding expert or a naming agency. You can have long brainstorming sessions with […]
