Create KPIs to Reflect Strategic Priorities “What do you think of our scorecard?” asked Phil (not his real name), the CEO of the main roads department of a large Australian state. Phil had emailed me his organization’s scorecard of 29 key performance indicators (KPIs) to review ahead of a workshop I was to run for […]
3 Tips to Creating a Content Marketing Strategy Content marketing is a great way to grow your business I’ve had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of creating content is never the way to go, and I’ve seen many companies blindly create content […]
4 Non-Traditional ways that wins customers While traditional forms of content still work, it is good business to produce alternative forms of content that deliver a strong customer experience. Content marketing is a smart strategy to grow your business. And as more businesses are embracing creating original content as a means to connect with the customers they want […]
Focus Your Marketing Efforts on These Customers It’s not how hard you sell; it’s who you sell to. For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because “1 percent of activity creates 99 percent of […]
Become a Freelance Writer in 2020 To understand how to become a freelance writer, we need to look at a brief history of freelance writing. Back when dinosaurs ruled the earth and Sean started Location Rebel, the easiest way to get into freelance writing was via something called SEO writing. It was writing short 300-500 […]
