3 Tricks for Getting More Email Clicks. Many marketers will tell you their engagement rates need to improve. Here’s how to not be one of them. The way people interact with your emails tells you everything about your marketing strategy. Are you sending valuable content? You’ll see the feedback reflected in your open and click rates. […]
The 7 Deadly Sins of Social Content Creation & How to Overcome Them Whether it’s for your own brand, or you create social content for a variety of businesses, creating consistently great content is a challenge for even the most seasoned marketers. Are you aware of your social media content sins? Often, it’s easy to […]
‘Sorry, no one is reading your blog’ Last week, I attended a conference in Denver, Colorado. I heard Ryan Deiss talk about digital marketing while snow accumulated on the Westin window sill. Street Cred Deiss is the founder and CEO of DigitalMarketer.com, Rivalbrands.com and Plattr.com. He is the author of “Invisible Selling Machine” and “Digital Marketing for Dummies.” Deiss […]
Google: 6 Need States Influence Search Behavior A research project by Google discovered a hidden way that consumer needs influenced search behavior. The researchers assert that these behaviors drive intent. Google concludes that marketers can drive more growth by tapping into these hidden need states. This research was published in 2019, but somehow it did […]
Don’t Hire a Marketer Until You’ve Asked this Question If the answer isn’t an enthusiastic “YES!”, think twice or even thrice before hiring that marketer. For the first 90 days of this year, I’m each week posting the “single most important thing you need to know” about 13 essential aspects of sales and marketing, because […]
