This summary gives a brief overview of how you intend to reach your target audience and drive conversions. Here’s what you should include. A marketing plan is essential when you are launching a new business or product, as it helps you outline your overall marketing goals. This plan guides your marketing activities, which can include […]
3 Emotions Your Marketing Needs to Move Your Customers to Action The right emotions will help you deliver a stronger customer experience. Consumers are bombarded with an abundance of marketing messages and promotions on a daily basis. Brands that produce this marketing spend a ton of time, money, and other resources to get those messages in front of […]
How to Market Your Brand Through Influencers. Influencers play a crucial role in consumer buying decisions, and you have the opportunity to harness that power. The number of businesses using influencer marketing is growing at a rapid pace. Two-thirds of marketers plan to spend more on influencers than they have in previous years, according to a 2019 survey conducted […]
You Don’t Have Talent for Writing Your Marketing Materials then Hire a Ghostwriter. Don’t neglect your company blog or newsletter; just outsource them to this behind-the-scenes pro. Perhaps business writing projects — like marketing copy, blog posts, newsletter stories and more — are languishing on your to do-list and the mere thought of writing scares you. Don’t be spooked. Hire a […]
