You Don’t Have Talent for Writing Your Marketing Materials then Hire a Ghostwriter. Don’t neglect your company blog or newsletter; just outsource them to this behind-the-scenes pro. Perhaps business writing projects — like marketing copy, blog posts, newsletter stories and more — are languishing on your to do-list and the mere thought of writing scares you. Don’t be spooked. Hire a […]
5 Steps for Small Businesses to Build a Marketing Road Map. Build long-term value by connecting your tactical marketing work to strategy. Marketing teams at companies of all sizes are frazzled. And for good reason. There is a constant stream of “new” — new channels to explore, new audiences to target, and new analytics tools to measure […]
How To Leverage Pinterest For Your Business’s Marketing Plans. Social media site Pinterest recently rolled out a marketing campaign called “Shop the Look,” which demonstrates the kind of reach that the site has in terms of monetizing its users. Businesses should take notice of the campaign and consider using Pinterest to reach consumers that are […]
How To Create A Written Marketing Plan To Build Your Business Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure […]
