Social Media Clouds Keep Rolling In Marketing teams trying to steer clear of brand safety accidents are keeping an increasingly watchful eye on social media. Identifying risks and projecting rewards has grown more difficult. What may appear to be a relatively safe environment for a marketing campaign on social media can unexpectedly flare up into something […]
Social Media Agency Revolutionizing The Marketing Landscape Founders and Partners of influencer and social media agency LMS. From left, Kelli Reyes, co-CEO, Denise Lambertson, chairwoman, and Tim Lambertson, co-CEO.LESLIE HASSLER, 2019 Is influencer marketing becoming a strategy of the past? Are influencers worth what brands pay them to endorse their products? LMS, an influencer and social […]
3 Steps Social Media Marketing The other day, a friend reached out to me and asked this simple question: “What are the major mistakes you see entrepreneurs making in their social media marketing, and what should they be doing instead?” When I look back at all of the mistakes I’ve made in business and marketing […]
In search marketing there are many different ideas of how Google ranks sites. Who do you believe? Nobody can say they 100% know Google’s algorithm. But we can know 100% that some explanations of how Google ranks sites are more trustworthy than others. Different Levels of Knowledge Some ideas are more true than others. What […]
Instagram posts about vaping banned for breaking advertising rules British American Tobacco (BAT) is among four e-cigarette sellers banned from promoting their products on public Instagram pages after adverts appeared alongside pictures of well-known celebrities. BAT claimed its posts that included pictures of Lily Allen, Bohemian Rhapsody star Rami Malek and other famous faces only “provided information” to users and were […]
