I’ve taken a departure from my usual, interview based column to talk about a concept that has been recurring a lot in my discussions with entrepreneurs who build fast growth companies. It’s a foundational growth strategy – a way of building your business that attracts capital and creates stability while fostering growth at the same […]
Leaders earn their paychecks by moving faster, farther and sooner than others to gain a competitive advantage. But people who worry foremost about their relative position in the market misunderstand how the race is won. Success in business and most other pursuits has more to do with building alliances, not pushing people out of the […]
As we approach 2020, I asked seven tech CEOs to identify the top marketing trends. Below are their insights. D2C companies will abandon email as their primary customer communication channel. Leore Avidar, cofounder and CEO, Lob “In 2020, direct-to-consumer (D2C) companies will see email unsubscribe rates grow toward 40% and reach all-time highs. With platforms like Instagram, […]
Reddit’s monthly active user base grew 30% to reach 430M in 2019 In a year-end retrospective released this morning, Reddit says its user base grew 30% this year to reach 430 million monthly active users, as of the end of October. Its users also contributed 199 million posts, 1.7 billion comments, and 32 billion upvotes, the company […]
Executing on a new marketing strategy first can be a huge advantage 4 Marketing Practices That Your Competitors Haven’t Capitalized On Yet, Artificial intelligence (AI), influencer marketing, and personalization are surely the foundation of marketing. But most brands have difficulty standing out when their competitors are pursuing similar strategies. There are however emerging practices that can give companies […]
