5 Digital Trends To Pay Attention To In 2019. There are many reasons for the shift in digital trends, and you might be surprised at how these are affecting life online. The business world shifts quickly, but it can’t hold a candle to the online one. Influencers rise and fall. Social sites that seemed promising months ago sputter out. […]
The Top Marketing Trends You Need to Adopt in 2020. Marketing continues to evolve at warp speed. It’s imperative to adapt and evolve with new marketing trends to stay competitive and retain high-quality customers. Marketing can alter at the drop of a hat. Strategies that exploded in popularity in past years are now being pushed […]
How Strategy Is Differentiating Brands in a Sea of Products. Lesser-known brands need a differentiator to succeed, and strategy is a resource-efficient way to set a brand apart. Small businesses with fewer than 100 employees make up 99.9 percent of American businesses. There are currently 30.2 million American small businesses in operation, with new ones starting […]
The Importance of Creating a Multichannel Marketing Strategy. Utilizing multiple channels throughout a campaign can help you improve connections, leads and conversions. As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on […]
How Content Marketing Has Changed. It can be difficult to keep up with the ever-changing definition and expectations surrounding content marketing. Content marketing can be a concept many fail to understand — and it’s not surprising why. The definition and expectations surrounding content marketing seem to be always changing. In the early days of content marketing, […]
