Q4 Strategy Pivots for Marketers to Consider. Are we falling outside the sphere of influence? Influencers are far from losing marketing power. According to the State of Influencer Marketing 2019 report, 320 platforms and influencer marketing agencies have been created since May of 2018, and brands are still seeing a significant return on investment (ROI) from partnerships with content creators. […]
How to use stories to engage, persuade, influence, and entice. Storytelling as a Marketing Strategy. Some psychologists encourage their patients to write their life experiences as stories to promote understanding and open the door for a greater sense of self-acceptance. As a marketing expert, I recommend the same form of therapy for brands. Through storytelling, a brand can bring customers […]
Metrics to Measure Content Marketing ROI. Are you wondering how to measure your content marketing ROI? You’re not alone. In 2019, most content marketers are trying to prove their return on investment (ROI) for what they’re doing. It isn’t enough to create and promote your content nowadays; you also need to measure its effectiveness. In […]
5 Ways to Avoid Website Redesign Failures. Website redesigns can become make or break moments for any in-house marketing team or external delivery agency. Many websites re-launches fail to meet stakeholder expectations or destroy hard-earned digital marketing performance. But this should never have to be the case. There are tried and tested best practice approaches […]
Young people tell Instagram influencers to stop promoting junk food. ‘Junk food is being given a starring role in our minds by people like you, and our health is at risk as a result’ Young people have written an open letter to social media influencers urging them to stop promoting fast food on platforms like Instagram because […]
