How to Win at Content Marketing to Generation Z. Marketers everywhere have spent years developing strategies and content to capture the attention of Millennials, whose ideals, desires, and buying habits have become familiar. Such in-depth knowledge is a win for the marketing community. But a new challenge is on the horizon; actually, it’s already here, […]
Traditional vs digital PR: the evolving role. Traditional PR v digital PR? That’s the question on many marketers’ lips. Public relations has gone through a dramatic change over the last decade due to the ongoing evolution of digital marketing. Today’s most successful PRs have embraced savvy and key digital PR strategies to attain a much […]
Twitter Could Allow You to Opt in and Out of Retweets. Twitter might be rolling out some major changes in 2020. The company’s vice president of design and research, Dantley Davis revealed some huge feature changes for the social media platform on Tuesday. In a tweet, Davis let us in on the features that he’s “looking forward […]
Why Customer Stories Are More Valuable Than Marketing Alone. Let me ask you a question that may seem silly at first glance: do you know why your customers are important? Go beyond the obvious answer. Of course your company wouldn’t survive without customers buying your products or services. But your customers are more than just […]
9 Ways to Make Customers Want to Open Your Emails. Productivity Expert Jill Duffy explains how to get more recipients to actually open those critical messages, whether they’re marketing, sales, or any other kind of list-based emails. How many people open the email you send? If you maintain an email list for a business, brand, organization, or […]
