This Simple Sales Strategy Helped One Company Have a Record Year. Customers are surrounded by more sales pitches than ever before. Here’s a technique to cut through the noise. Today, sales professionals must compete to stand out in a crowded marketplace. It can be difficult to get the attention, and interest, of customers who are surrounded by […]
Here is How CMOs Can Define Their Role. The job of the CMO has been undergoing seismic changes in role and responsibility due to advancements in marketing technology (martech), data and social media. No longer is content production enough. The chief marketing officer (CMO) must be able to “market with purpose,” with a direct, measurable […]
4 Jobs You Should Not Delegate In An Early Stage Startup. Delegation is leadership in its purest form, without it, the quality of work suffers, productivity decreases, and startup growth is capped even if the developed product works at scale. Here are 4 jobs early-stage startups should not delegate. While Steve Jobs may have broken every leadership rule, […]
6 Ways To Grow Your Local Business With Digital Marketing. If you have a local business, it’s important to engage in digital marketing to attract more local clients. Many local businesses make the mistake of believing they should only use online advertisements and other forms of online marketing if they have a business beyond their […]
How to Define and Analyze Your Target Market. To best serve your customers, you have to know who they are. Of course, not everyone who buys your products or services fits the same profile, but as a company you should have a core customer base in mind. Not only does it help you streamline your […]
