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What’s the difference between marketing and business development? and why does it matter? Lisa Mclauchlan, group business development director at Estera. (25912046) Lisa Mclauchlan, group business development director at Estera, replies: MARKETING and business development, or BD, whilst similar in many ways, are actually quite different. Marketing is about establishing who you are, what you […]
An Easy Approach To Content Marketing With the increasing innovation of online advertising, it can be tempting to forego the focused creation of content in favor of spending more time and money on running ads. While it’s true that building a business without ads is challenging, striking a balance between content marketing and ad-based marketing […]
How To Create A Written Marketing Plan To Build Your Business Picture this: You’re at the airport, walking down the jetway as you board your plane. As you walk onto the plane, the pilot greets you: “Hey, welcome on board! I’m really glad you’re here. I don’t actually have a flight plan and I’m not really sure […]
Using Invite-Only Marketing As A Winning Strategy In High-End Luxury Branding Studio Succes founders Michael Hakopian and Taron Mosesian, Amstel Hotel AmsterdamTARON MOSESIAN The high-end luxury world of exclusive jewellery, cigars, whisky, cars and fashion is only available to the selected few rich and famous. And with Trump’s new threat for tariffs on EU top luxury […]
5 Ways SEO Helps Marketers Work Smarter with Bigger Brands If you take the same approach to big brands as all other companies you work with, you are limiting your results. This is true regardless if you’re working in-house or on the agency side of digital marketing Larger brands have unique challenges and untapped potential. […]
