These principles help lead to a foolproof content strategy. Content strategy forms the basis of most of our modern-day marketing techniques. It isn’t just a plan that a business puts into place to get noticed. It’s a carefully crafted ideal that embodies the brand of a company and delivers a promise to the consumer. Below, […]
Email Marketing Tips: 8 Tips for Mobile Friendly Email Campaigns [Infographic] Are you looking for ways to improve your email marketing strategy? Ensuring that your email campaigns are mobile-friendly is now a key step, but what can you do to improve the performance of your emails on mobile devices? The team from Clever Tap share their tips […]
Performance marketing has taken center stage in virtually all marketing agendas—at least judging by the CMO search specs that continue to hit my email box. With continuous pressure from Wall Street and non-stop heat from competitors, pretty much all firms are looking to their marketing leaders to drive growth—and fast. Just look at the rise […]
Twitter Launches New ‘Agency Playbook’ to Help Businesses Better Understand the Platform Whenever a social platform releases a new guide on how and why brands should be using it for marketing purposes, you expect a few over-enthusiastic claims, a few ‘we’re better than all the rest’ type statements that are maybe, possibly, kind of true. […]
Being upfront with customers about pricing will create a customer for life. Every January, I go to the Consumer Electronics Show (CES) in Las Vegas. CES is a cavalcade of “what’s next” in consumer electronics, from televisions to smart refrigerators. And robots. Lots of robots. Some of which are really creepy. With how expensive hotels tend to be during this […]
