For any strategy to be effective, it’s important to find a balance. Brands have embraced automation to help them carry out a spectrum of everyday tasks. According to a recent survey published by Social Media Today, 75 percent of marketing teams use some form of an automation tool. However, with growing popularity, there are growing concerns. The […]
Accepting these hard truths will help you create better, more effective ad campaigns. Working in marketing can feel a bit like being an embarrassed teenager: You think everyone’s looking at you, but in truth, nobody cares. Marketers spend their entire lives crafting advertisements, while average consumers spend theirs trying to avoid them. There’s a clear disconnect […]
Follow these guidelines to make the smart choice and get the most out of it. Some entrepreneurs think that getting a book published or self-published will magically become the calling card that gets them more business. Others know that calling cards do you no good if they stay in your desk in one of those little white boxes. The same holds true […]
Last December, TechCrunch reported that Facebook was re-launching its search ads after a five year absence. And this week, access to Facebook’s new search ad option appears to have been significantly expanded, with a range of Facebook advertisers reported that ‘Search’ is now an option within their Ad Placements tools. As you can see in this example, which […]
Engagement rate is a vanity metric that simply doesn’t cut it anymore, here’s three alternative approaches to dig deeper into your audience’s actual engagement with your brand. Should your marketing team care about engagement rates? The short answer is no, marketers need to stop putting so much focus on engagement rates when they measure success. The long […]
