Utilizing AI in your business marketing is more cost-effective and simpler to implement than you think. Finding a logical starting point for bringing artificial intelligence integration into your marketing strategy is intimidating, no matter what your budget looks like. However, for the SMB and startup entrepreneur without the wiggle room to experiment, getting started often feels incredibly […]
Are you looking for new ways to beef up your digital marketing strategy? While B2C strategies get significant focus, through the latest new feature releases and consumer tools, B2B brands need to implement more specific processes which will help guide their target consumers through the lead generation and sales process. There are a range of […]
How to provide value for your customers with great inbound marketing As a business, there is a myriad of ways that you can improve your reputation and attract customers to your site – without competing for ad space, jostling for your customers’ attention or spending a big chunk of your marketing budget. Inbound marketing can help achieve […]
LinkedIn is adding three new ways for marketers to achieve their advertising goals. Using Campaign Manager, marketers can now optimize their LinkedIn marketing campaigns for the following objectives: Brand awareness: Increase share-of-voice through top of funnel campaigns that charge by impressions. Website conversions: Optimize campaigns for specific website actions, like purchases or event registrations. Job applicants: Ads can now be […]
5 Crucial ingredients for a tremendous content marketing strategy [Infographic] Are you in the process of creating a content marketing strategy for your business? Want to know the key ingredients every content strategy requires for success? Oracle, with the assistance of Lee Odden, shares its guide to crafting a content marketing strategy in this infographic. Here’s a […]
