Influencer marketing has been one of the hottest marketing tactics for a while. It only seems logical that we had influencer marketing long before the invention of social media. The internet simply made influencer marketing much more targeted and available even for smaller brands. Blogging and vlogging on social media allow influencers to find a loyal […]
There are many resources out there for digital marketers to help speed up recurring tasks, leaving more time to focus on more strategic initiatives to help grow and expand accounts. A few of the resources and tools that are out there are scripts, Excel tools and functions, automated rules, automated bid rules, and smart bidding. […]
You can use these three tactics to revitalize your brand’s relevancy through experiential marketing. Your brand is your company’s identity, and it’s built upon perceptions. Through visual representation, storytelling and statements of purpose, you elevate your brand to something more than a product or service. But when a brand starts to stagnate, bold stakeholders and […]
No longer just a place for professionals to connect, LinkedIn has really become the backbone of the global business community. Since its launch in 2003, LinkedIn has come a long way. Originally little more than a Facebook for the working world, the professional social network now boasts more than 575 million members. Along the way, it’s […]
Everything you need to know about effectively and efficiently targeting your audience through social media. 40 percent of the world’s population and 69 percent of Americans aged 18-29 are active users of social media. Social media has revolutionized how companies communicate with, listen to and learn from customers, much like TV advertising did in the 20th century. […]
